After an apartment fire, the smell of freshly washed laundry took on a new meaning for me. All clothing and fabrics that could be salvaged were cleaned with ozone by a remediation company, removing the unpleasant smell of smoke and replacing the memory of the tragedy with freshness and cleanliness. When I would later bring out the smell of freshly washed, I wanted to capture that feeling, relief. It was like getting a piece of memory back, but in a soothing and pleasant way. (ps everyone involved survived the fire physically)

Toppnoter:

You are greeted by warming notes from ozone, dry cotton with a few splashes of neroli.

Hjärtnoter:

The heart has a clean and fresh interior with light notes from seaweed, jasmine and eucalyptus.

Basnoter:

The base has strong elements of eucalyptus with warming musk, you keep the feeling of being freshly washed.