If you have been following us at Remoair for a longer period, you may have noticed that some things look different today. Perhaps you have discovered a new product name where you previously recognised something else. Perhaps you have seen a scented candle in a new design or noticed that our visual identity has changed.

And you are not alone.

Over the past year, we have received questions from customers wondering if their favourite scent has disappeared, why some products have new names, or why parts of the assortment look different than before.

So we thought we would tell the story behind the change.

The start of something new

About a year ago, we embarked on a journey to develop Remoair. Not to leave anything behind, but to create a clearer and stronger foundation for the future. To rediscover our core values. After 7 years in the market, we had a feeling that we were losing our way ⎯ what are we doing?

As Remoair grew, so did our assortment, our ideas, and our vision. Over time, it became clear that our brand needed to reflect what we had actually become and what we wanted to continue to evolve into. From the very beginning, there has been a vision of where we want to go with Remoair. Not changing would have meant that our products would have continued to look like this:

We wanted to create a more cohesive expression. A brand that more clearly conveys the feeling behind our products and makes it easier to discover and understand our growing fragrance universe. An expression that continues to build on our values of sustainability, how we want to change the atmosphere in the home, and do so with craftsmanship.

The new names

In connection with this, we updated some product names. For us, a scent is about more than just ingredients. It is about feelings, memories, places, and moods. When Remoair started in 2018, we had four scents - HALCYON, BLISS, PETRICHOR, and AMBIENCE. The scents were given names that would symbolise a feeling. All these four scents are still available today, and perhaps Halcyon has made the biggest journey.

Halcyon - Soothing Lavender - Lavender Crush. Same scent, but different names.

But why did we eventually change the names of almost all scents? To make Remoair clearer, we also wanted the scents to feel more uniform. We have ventured into scent names in French, complex English, or just pure scent notes. As of last autumn, almost all our scents are named "a scent note" together with "a place", "a person", or "a feeling".

But just because we changed names does not mean that the scents have disappeared. In many cases, it is the same appreciated scent as before but with a name that better tells its story. You can find a compiled list of the names here.

A matter of interpretation

You may also have noticed that some products are now available in several different designs.

Our classic glass candles have become an obvious part of Remoair and will continue to be an important part of our assortment. At the same time, we have introduced new collections and design expressions to offer more choices and create products that suit different homes, styles, and occasions.

In connection with the launch of our new candles in recycled metal, we spent a lot of time marketing these candles. So much so that many interpreted it as us no longer having glass jars.

For us, development is not about replacing what is already appreciated. It is about building on it. In our case, we are building towards a more sustainable future and believe that there is a great need for alternatives to classic scented candles ⎯ which is why we exist in the first place.

To give our customers more choices, more experiences, and more ways to create a personal atmosphere at home.

Back to our roots

But behind all the changes is the same fundamental idea that has always been there.

Our philosophy is based on creating fragrance experiences for the home that combine craftsmanship, sustainability, and emotion. We want to inspire well-being through products that not only smell fantastic but also become a natural part of people's everyday lives.

That is why we continue to develop both our products and our brand. We never want to lose the sense of craftsmanship, even though we also want our products to feel qualitative and valuable.

So, with our re-branding in the autumn of 2025, the goal was to simplify, clarify, and lay the foundation for another decade.